Coaching in the Media

“Designed for fully functioning, high-achieving people who have hit rough patches or sticking points in their jobs, life coaches try to help you change course or deal with day to day challenges more effectively.  …and though styles vary, they tend to be light on dictates and heavy on leading you to answers.” - The New York Times

“At its best, coaching is clearly superior to training. It is far more time efficient, and it is tailored to individual needs.” - Fortune

“Dissatisfied with life? A coach can make you stick to a plan designed to maximize your potential.” - Los Angeles Times

“Coaching's rise is just beginning,” predicts Joel Cutcher-Gershenfeld, a research scientist at M.I.T. who studies workplace change. “It's a vehicle for the transfer of knowledge and skills. And in a knowledge-based economy, it will be increasingly important.” - Time Magazine

“They help their clients set goals and get results in their personal and professional lives, … they empower clients to focus on what they want and need now.”  - Real Simple

“As people seek better lives for themselves, either personally, professionally, or both, they're more likely to find outside help to get them there: a professional coach.” - Fast Company

“Part consultant, part motivational speaker, part therapist and part rent-a-friend, coaches work with managers, entrepreneurs and just plain folks, helping them define and achieve their goals-career, personal or, most often, both." -  Newsweek

“The ideal coach is an expert listener and strategist who draws your goals out of you and then holds you to them.” - Business 2.0

"If you're thinking of overhauling your career to achieve a more fulfilling life, consider joining the estimated 100,000 Americans who annually enlist the help of personal coaches each year." - Money

“Across corporate America, coaching sessions at many companies have become as routine for executives as budget forecasts and quota meetings.”  - Investor's Business Daily

“Some people get to the top in business and feel they have no further need of advice or personal development of any kind.  But, as elite performers such as [Tiger] Woods and [Phil] Mickelson demonstrate, everyone has room for improvement. Coaches, whether in the context of work or sport, have something to contribute.” - The Financial Times

“The goal of coaching is the goal of good management: to make the most of an organization's valuable resources.”  - Harvard Business Review